Wednesday, May 6, 2020
Short Stories Free Essays
In many of the works we have read thus far, a character is isolated or alienated from or in conflict with his or her culture and/or environment. Two prime examples of this dilemma include Leonard Mead in ââ¬Å"The Pedestrian,â⬠and Miss Brill in ââ¬Å"Miss Brill. â⬠Labeled as outcasts whether willingly or unwillingly, the main characters struggle to identify with their current environment. We will write a custom essay sample on Short Stories or any similar topic only for you Order Now Throughout these short stories it is evident they become more and more detached from their surroundings.Throughout Ray Bradburyââ¬â¢s ââ¬Å"The Pedestrianâ⬠the main character Leonard Mead is at odds with the brain-dead society he lives in. Everyone in society is the same in how they live their lives; they go to work during the day, stay inside and sit in front of the television every night. Leonard Mead, however, as a true individualist does not do any of these things. In the evening Leonard walks purely for enjoyment, unlike the rest of the 3 million civilians in his city who watch television at nighttime.He considers himself a writer, as he identified to the lone unmanned police cruiser, even in a world where literature no longer exists. The culmination of his desire to stay outside the norm and go for walks, in addition to his non-profession, makes Leonard Mead an outsider in the world he lives in. In Katherine Mansfieldââ¬â¢s ââ¬Å"Miss Brillâ⬠the isolation of Miss Brill from her environment is evident all throughout her public Sunday afternoon in the park.Miss Brill, a middle-aged English teacher in a French vacation town, imagines her daily routine as if it were a stage. In her reality Miss Brill, along with the rest of the people around her, are actors and actresses going about their weekly performances. She identifies each onlooker and walker-bye with a back-story as to what their role plays in the act. In addition to her vicarious living, Miss Brill personifies her fur.These allusions of Miss Brill and her fantasy come crashing down when sheââ¬â¢s forced back to reality, and realizes her true role or lack thereof in the world she lives in. These characters struggle to find their place within the society and world they live in. Their conflicts with isolation ultimately lead to their downfall. Leonard Mead, an individual amongst conformity, is punished for his seemingly abnormal way of life. Likewise, Miss Brill is punished with her own reality when her allusions and fantasy world cease to exist. How to cite Short Stories, Papers
Molecular Biology of the Cell Garland Science
Question: Describe about the Molecular Biology of the Cell for Garland Science? Answer: Cell is structural, functional and biological unit of all the living organism. They are small unit of life of organisms. The replication process is independent and are known as building block of life. There are two type of cells found in all organisms. Prokaryotic cell that are made up from a single cell and Eukaryotic cell that are made up from two or more than two cells (Lodish et al, 2004). In the later paragraphs the structure and function of both eukaryotic and prokaryotic cells are explained in detail. Prokaryotic cells are simple cells. They lack cell membrane and organelles. They reproduce by binary fission. They have a cell envelope known as capsule made from polysaccharides. They also have plasma membrane made up of proteins, phospholipids, carbohydrates. Inner to it is cytoplasm, it contains ribosome, mesosomes and plasmids (Whiteman, 1998). The ribosomes exist freely inside the cytoplasm and the mesosomes are folding in the plasma membrane. In Bacteria small Pilli and flagella are present. Eukaryotic cell are complex. They have membrane bound nucleus. They have a cell wall, inner to it is plasma membrane which is a double layered wall. Inner to it cytoplasm is present which is a jelly like substance in which all other organelles are present. Nucleus is present in the center with a nucleolus inside and covered by nuclear membrane (Raven, 1987). The other organelles that are present include mitochondria, chloroplast, endoplasmic reticulum, ribosome, golgi bodies, lysosomes, vacuoles and all these organelles are present inside the cytoplasm. It also consists of chromosome e present in the nucleolus of the cells. There are many eukaryotic cells. Among these most important are plant cells and the animal cells. Plant cells: These are eukaryotic cells which has nucleus that is membrane bound. They are larger in size than to animal cells. They are rectangular or cuboidal in shape. The cell wall is present outside the plasma membrane and is made of cellulose and functions to support and provide rigidity. They have membrane bound cell structures (Albert et al, 2002). The organelles carry out functions like producing hormone, enzyme and carrying out metabolic activities. Animal cells: The animals are multicellular so eukaryotic cells. They are covered by cell membrane but do not have a cell wall. The animal cells consists of are centrioles, cilia and flagella, endoplasmic reticulum, Golgi apparatus, lysosomes, microfilaments, microtubules, mitochondria, nucleus, peroxisomes, plasma membrane and ribosomes (Margulis, 2000). The part of plant and animal cells cell along with their structure and function are explained below: Cell wall: The outermost covering meant for support, rigidity and protection. Cell membrane: Inner to cell wall made up of phospholipid Cytoplasm: All the organelles reside in this Nucleus: inside the cytoplasm and contains hereditary information of the cell that is inside the DNA. Chloroplast: Plastid containing chlorophyll meant for trapping light energy and carrying out photosynthesis. Mitochondria: Power house of the cell. They are present inside the cytoplasm. Vacuoles: Temporary storage unit of cell Golgi complex: Proteins are sorted and packed in it. Ribosomes: Meant for assembling proteins Endoplasmic reticulum: Meant for transporting material The cell membrane present is a semi permeable membrane. It is double layered made up of phospholipids with proteins embedded inside it. The major function of cell membrane are as follows: Isolating the cytoplasm from the outside environment Regulating the exchange of substances in to and out of the cell Communicating with other cells The substance move across the membrane in a passive that is coming in absence of input of cells energy or active which expands the cell energy and than transport it. It also make up the cell potential. Thus making the cell membrane a filter and allowing a specific amount of things to go out and come inside the cell. Phospholipids are made up of a hydrophilic head and a tail that is hydrophobic and forms a barrier. The small particle which does not have charge easily passess through the membrane bilayer like carbon dioxide and oxygen. The water molecules are charged so does not pass easily, and requires a channel protein known as Aquaporin to pass through the membrane (Jesse et al, 2007). The transport mechanism is passive which takes place by simple diffusion, facilitated diffusion by help of proteins, osmosis and with the help of contractile vacuoles or central vacuoles. The transport mechanism which is active involving the movement of molecule uphill that is going against the conce ntration gradient is carried up with the help of ATP molecules. It involves three processes of endocytosis, exocytosis or by the aid of sodium and potassium pump. Explain the terms active and passive transport of substances across a membrane? Active transport is the movement of biomolecules from the region of low concentration to the region of high concentration with the help of chemical energy (Nelson, 2005). The types of active transport are Endocytosis, exocytosis and sodium-potassium pump. The Passive transport is movement of biomolecules from the region of high concentration to the region of low concentration and without the help of any kind of chemical energy. The type of passive transport are diffusion, facilitated diffusion and osmosis. Name a substance that moves by each mechanism The proteins and ions move via the active transport process (Wchtershuser, 2003). The water and oxygen molecules move up by the passive process. Explain why the process of mitosis is important in cells Mitosis is necessary because by it the division of parent genome takes place and it is divided in to two same copies of the two daughter genome. In both the animal and plant cell mitosis helps the tissues to grow, body parts to grow and repair any abnormalities. Describe the key stages in the process of mitosis Mitosis is the division of cell in to two identical daughter cells. It consists of four stages: Prophase: Duplication of DNA takes place and cell is prepared for dividing. The nuclear membrane disrupts in this phase (Morgan David, 2007). Metaphase: The chromosomes along with their chromatids are aligned aloe equator or the metaphasic plate. The spindle fibre formation begins. Anaphase: The two sister chromatids separate and try to move to the end of the poles of spindle Telophase: The cell membrane closes up and split the cell in to two halfs. It gives two daughter cells with same genome. Name the process in animals which require meiosis to take place Reproductive cells known as germ cells requires meiosis to take place. Outline the stages of meiosis describing the key chromosome movements which occur The stages of meiosis in which the chromosome movement occurs during the prophase I of meiosis I. These are: Leptotene Zygotene Pachytene Diplotene Diakinesis Explain the biological importance of meiosis? The biological importance of meiosis is that by this the haploid gametes are formed which carry out sexual reproduction(Freeman, 2002). It also results in maternal and paternal genes being exchanged during crossing over and allowing variations to occur in the offsprings. It also maintains the same chromosome number that is n in all the daughter chromosomes. References Alberts B, Johnson A, Lewis J et al. (2002). Molecular Biology of the Cell (4th ed.). New York: Garland Science. Freeman, S (2002). "Cell Division". Biological Science. Upper Saddle River, NJ: Prentice Hall. pp. 155174. Jesse Gray, Shana Groeschler, Tony Le, Zara Gonzalez (2002). "Membrane Structure" (SWF). Davidson College. Retrieved 2007-01-11. Lodish H, Berk A, Zipursky LS et al. (2004). Molecular Cell Biology (4th ed.). New York: Scientific American Books Margulis, L. (2000). Origin of Eukaryotic Cells. New Haven, London: Yale University Press Morgan, David L. (2007). The cell cycle: principles of control. London: Published by New Science Press in association with Oxford University Press. Nelson, David L.; Cox, Michael M. (2005). Lehninger Principles of Biochemistry (4th ed.). New York: W.H. Freeman Raven, J. A. (1987). "The role of vacuoles". New Phytologist 106: 357422. Wchtershuser G (January 2003). "From pre-cells to Eukaryaa tale of two lipids". Mol. Microbiol. 47 (1): 1322 Whitman; Coleman; Wiebe (1998). "Prokaryotes: The unseen majority" (PDF). Proc. Natl. Acad. Sci. USA 95 (12): 65786583
Saturday, May 2, 2020
Sirtris Pharmaceuticals Living Healthier, Longer Essay Example For Students
Sirtris Pharmaceuticals: Living Healthier, Longer Essay N9-808-112 MARCH 18, 2008 TOBY STUART DAVID KIRON Sirtris Pharmaceuticals: Living Healthier, Longer You can live to be a hundred if you give up all the things that make you want to live to be a hundred. Woody Allen One Saturday in February 2007, Dr. David Sinclair and Dr. Christoph Westphal co-founders of Sirtris Pharmaceuticals, a Cambridge, MA-based life sciences firm, navigated the companyââ¬â¢s narrow hallways and cramped offices to a conference room for their regular weekend strategy planning session. When they reached the conference room, Sinclair and Westphal reviewed their activities during the past week. Sinclair, who was an associate professor of pathology at Harvard Medical School and co-chair of Sirtrisââ¬â¢s Scientific Advisory Board, had had interviews with Charlie Rose, the Wall Street Journal, and Newsweek. Westphal, who was Sirtrisââ¬â¢s CEO and vice chairman, had closed a $39 million round of financing, bringing the total amount of invested capital in the company to $103 million. Sinclair and Westphal were riding a wave of interest generated, in part, by their companyââ¬â¢s promising research into age-related diseases, such as diabetes, cancer, and Alzheimerââ¬â¢s. The companyââ¬â¢s research into disease, however, only partly explained its appearance on the covers of Scientific American, Fortune, and the Wall Street Journal. According to their suggestive headlines ââ¬â ââ¬Å"Can DNA Stop Time: Unlocking the Secrets of Longevity Genesâ⬠(Scientific American), ââ¬Å"Drink wine and live longer: The exclusive story of the biotech startup searching for anti-aging miracle drugsâ⬠(Fortune) and ââ¬Å"Youthful Pursuit: Researchers seek key to Antiaging in Calorie Cutbackâ⬠(Wall Street Journal) ââ¬â Sirtris was hoping to develop drugs that could treat diseases of aging, and in so doing had the potential to extend the lifespan of human beings. The Sirtris team had, in fact, established a link between resveratrol, a compound found in red wine-producing grapes, and sirtuins, a newly discovered family of enzymes with links to improved longevity, metabolism and health in living things as diverse as yeast, mice and humans. Sinclair and Westphal were building Sirtris around the development of sirtuin-activating drugs for the diabetes market. The Sirtris team had developed its own proprietary f ormulation of resveratrol, called SRT501, and was developing new chemical entities (NCEs) that were up to 1000x more potent activators of sirtuins than resveratrol. Leonard Guarente and David Sinclair, ââ¬Å"Can DNA Stop Time: Unlocking the Secrets of Longevity Genes,â⬠Scientific American, March 2006; David Stipp, ââ¬Å"Researchers seek key to antiaging in calorie cutback,â⬠Wall Street Journal, October 30, 2006. David Stipp, ââ¬Å"Drink wine and Live Longer: The exclusive story of the biotech startup searching for anti-aging miracle drugs,â⬠Fortune, February 12, 2007. See Appendix for pictures of the covers of the Wall Street Journal and Fortune. ____________________________________________________________ ____________________________________________________ Professor Toby Stuart and Senior Researcher David Kiron, Global Research Group, prepared this case, with advice and contributions from Alexander Crisses (MBA 2008). HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright à © 2008 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www. bsp. harvard. edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any meansââ¬âelectronic, mechanical, photocopying, recording, or otherwiseââ¬âwithout the permission of Harvard Business School. 808-112 Sirtris Pharmaceuticals: Living Large, Longer In todayââ¬â¢s strategy session, which included Dr. Michelle Dip p, Sirtrisââ¬â¢s senior director of corporate development and Garen Bohlin, the companyââ¬â¢s chief operating officer, the team was discussing their upcoming move to new aboratory space in another part of Cambridge, and three of the more pressing strategic issues facing the firm. â⬠¢ In-licensing. One issue was whether to in-license compounds from a biotech company to diversify Sirtrisââ¬â¢s drug development platform beyond its narrow focus on SIRT1, one of seven sirtuin variants in the human body. Several members of the Sirtris executive team were advocating a more balanced risk portfolio as the company started to increase investment in its drug development efforts. Partnership with Pharma. As is almost always the case in biotech, the team was in discussions about a partnership with a few large pharmaceutical firms. They were considering (a) what it would mean for the organization to become tied to a pharmaceutical company at this stage of its development and (b) whether to postpone a deal until Sirtris had more clinical data. Was this the right point in the companyââ¬â¢s history to do a deal? Nutraceuticals. Sinclair received a near-constant stream of emails and phone calls from the public requesting Sirtrisââ¬â¢s proprietary version of resveratrol, SRT501. For some time, he had contemplated selling SRT501 as a nutraceutical, an off-the-shelf health supplement that would not require FDA approval. This idea raised many questions about market opportunity, commercialization strategies, and the potential impact of a nutraceuticals offering on the Sirtris brand and the all-star group of scientists that had allied themselves with the organization. â⬠¢ â⬠¢ Anti-Aging Science The quest for long life has spurred the imagination of people in virtually every era in human history. Ancient Greeks imagined immortal gods, the sixteenth century Spanish adventurer Ponce de Leon searched for the fountain of youth, and twenty-first-century scientists test rodents for lifeextending biological compounds. Until the 1990s, the only proven means of increasing life-span in any animal was to reduce its calorie intake. In 1935, Cornell University researchers discovered that reducing calorie intake in rodents by 40% increased their lifespan by an average of 30-40%. Conventional wisdom ecame that calorie reduction (CR) activates an evolutionary adaptive process that lowers metabolism to help animals through periods of food shortages or droughts. Decades passed before scientists could shed light on the biological mechanism triggered by CR. When new information arrived in the 1980s and early 1990s, it contradicted what had become the conventional wisdom. The new work indicated that instead of lowering metabolism, calorie reduction is a biological stressor that activates a defens ive metabolic response. Few scientists paid much attention to the shift in view, as few serious scientists focused their academic careers on antiaging studies. Longevity research began to gain traction as an academically credible field of study in the early 1990s, after MIT professor Leonard Guarente and his laboratory traced the molecular pathway of calorie reduction in yeast to sirtuins (silent information regulators), which are proteins (enzymes) that are found in all cells. (See Exhibit 1 for timeline of scientific milestones in longevity research. ) In humans, there are seven types of sirtuins in different parts of cells and in different parts of the body. Sirtris Pharmaceuticals: Living Large, Longer 808-112 Sirtris was focusing 90% of its RD on one sirtuin, called SIRT1 in humans. For simplicity, any reference to sirtuins, unless otherwise noted, is to the family of sirtuins or SIRT1. David Sinclair In 1993 while sightseeing in Sydney, Australia, Guarente was taken to dinner by some local yeast resea rchers, a group that included David Sinclair, then a young doctoral candidate at the University of New South Wales. During the dinner, Guarente mentioned that he had two students working on aging in yeast. I was incredibly excited by Lennyââ¬â¢s work,â⬠said Sinclair. ââ¬Å"I asked him why the longevity field was so pre-occupied with looking for genes that ended life, rather than genes that could extend it. By the time we finished dinner, I told him I was going to work with him at MIT. â⬠Sinclair grew up in St. Ives, near Sydney Australia, the eldest son of parents who both worked in the medical diagnostics industry. In high school, he was known as a talented class clown and risktaker, a young man who aced science classes but could not resist setting off minor explosions in chemistry lab. Two years after their first meeting, Sinclair made good on his promise and joined Guarenteââ¬â¢s MIT lab as a postdoctoral fellow. Sinclair quickly established himself as a creati ve and productive researcher, publishing a 1997 article in Cell with Guarente that described how the yeast equivalent of SIRT1 increased the longevity of yeast. When yeast cells divide (a sign of aging in yeast cells), they spin off extra copies of genetic material called extrachromosomal rDNA circles (or ERCs). With each successive cell division, ERC copies accumulate in the nucleus. The original cell, faced with copying both its original genetic material and an increasing number of ERCs, soon runs out of energy and eventually dies. But when an extra copy of the sirtuin gene was added to the cell nucleus, the formation of ERCs was repressed and the cellââ¬â¢s life span was extended by 30 percent. In 1999, Sinclair left Guarenteââ¬â¢s lab for a tenure track position at Harvard Medical School, but continued to collaborate with Guarente. 3 They found that extra copies of the sirtuin gene extended the life span of roundworms by as much as 50 percent. We were surprised not only by this commonality in organisms separated by a vast evolutionary distance but by the fact that the adult worm body contains only non-dividing cells,â⬠wrote Guarente and Sinclair in their 2006 Scientific American article. 4 The search was on for sirtuin activating compounds, or STACs. This was a high-stakes search. ââ¬Å"No chemical or drug had ever increased the activity of sirtru insâ⬠said Dr. Dipp, affectionately 2 David Stipp, ââ¬Å"Drink wine and Live Longer,â⬠Fortune, February 12, 2007. 3 Dr. Sinclair obtained a BS with first-class honors at the University of New South Wales, Sydney, and received the Commonwealth Prize for his research. In 1995, he received a Ph. D. in Molecular Genetics and was awarded the Thompson Prize for best thesis work. He worked as a postdoctoral researcher with Dr. Leonard Guarente at M. I. T. being recruited to Harvard Medical School at the age of 29. Dr. Sinclair has received several additional awards including a Helen Hay Whitney Postdoctoral Award, and a Special Fellowship from the Leukemia Society, a Ludwig Scholarship, a Harvard-Armenise Fellowship, an American Association for Aging Research Fellowship, and is currently a New Scholar of the Ellison Medical Foundation. He won the Genzyme Outstanding Achievement in Biomedical Science Award for 2004. http://medapps. med. harvard. edu/agingresearch/pages/faculty. htm, Accessed 1. 4. 07. 4 Leonard Guarente and David Sinclair, ââ¬Å"Can DNA Stop Time: Unlocking the Secrets of Longevity Genes,â⬠Scientific American, March 2006. 3 808-112 Sirtris Pharmaceuticals: Living Large, Longer known within the firm as ââ¬Å"The Generalâ⬠. ââ¬Å"A compound that could activate sirtuins would increase the speed of cellular metabolism. It could have far reaching implications for human healthcare. In 2003, Sinclair discovered that resveratrol, a compound found in red wine, activated sirtuins in yeast cells, a discovery which indicated that in fact it might be possible to develop a drug that could activate the sirtuin enzyme. One way to activate the sirtuin enzyme was to optimize the effects of resveratrol by giving it in highly purified form. Another was to mimic the effects of resveratrol using an entirely new, more potent chemical structure. Sirtris was pursuing both approaches through its SRT501 and new chemical entity drug development projects. When Sinclairââ¬â¢s Nature article was published September 11, 2003, it was hailed by many scientists as a seminal paper, but it also drew criticism from members of the scientific community, including former colleagues from Guarenteââ¬â¢s MIT laboratory. The article also drew the attention of Dr. Christoph Westphal, who had recently been promoted to general partner at Polaris Venture Partners, one of the larger Boston-area venture capital funds. Christoph Westphal In his four years at Polaris, Westphal had had several successful investments and stints as founding CEO. Between 2000 and 2004, Westphal co-founded five companies and served as the original CEO at four of them. In all cases, Westphal recruited a CEO to replace him and remained on the board as lead investor once he got the company off the starting blocks. Two went public ââ¬â Alnylam and Momenta ââ¬â and had a combined market value of $1. 4 billion in early 2007. Philip Sharp, a Nobel Prize winning biologist and Sirtris advisor, described Westphalââ¬â¢s business and science acumen: Christophs combination of skills is very rare. I havent seen his equivalent in 30 years of working in biotech. 5 In 2002, MITââ¬â¢s Technology Review recognized Westphal as one of the countryââ¬â¢s top 100 Young Innovators under 35. The son of two doctors, Westphal was a former McKinsey consultant and physician, who sped through an MD/Ph. D. program at the Harvard Medical School in less than six years. A polyglot (English, French, German, and Spanish) and accomplished musician (cello), Westpha l was described by several Sirtris board members as having ââ¬Å"extraordinary energyâ⬠and a reputation as a ââ¬Å"rock starâ⬠in the biotechnology world. He has an unusual combination of abilitiesto understand the science and its commercial potential, and explain it all clearly in an understated way that resonates with investors,â⬠said John Freund, Managing Director and cofounder of Skyline Ventures as well as a Sirtris director at the time of the case. Westphal had a distinctive approach to building biotech companiesââ¬âhis own mode of operation. Westphalââ¬â¢s major successes, Alnylam and Momenta, both went public before many market watchers believed them to be ready for an IPO. In both cases, Westphal teamed with world-renowned authorities (Alnylam with Paul Schimmel, a prominent scientist at the Scripps Institute and biologist Philip Sharp; Momenta with Robert Langer, an MIT Institute Professor and one of the worldââ¬â¢s most prolific scientist/entrepreneurs). Westphal described the elements he looked for and the approach he took in starting and building companies: 5 David Stipp, ââ¬Å"Drink wine and Live Longer,â⬠Fortune, February 12, 2007. 4 Sirtris Pharmaceuticals: Living Large, Longer 808-112 You need fantastic science. Second, you need a great story. Third, you need great venture capital support and lots of money. I am a big believer in raising as much money up front as possible. Applying this model and exploiting an ever-growing network among the biotech industryââ¬â¢s prominent players, Westphal had clearly developed a successful approach to launching early stage companies and then passing the CEOââ¬â¢s baton to a different leader. In 2003, Westphal was looking for his next investment opportunity, when he encountered Sinclairââ¬â¢s paper in Nature. Westphal quickly realized that this was a novel and possibly watershed discovery if it could be extended to humans. Westphal phoned Sinclair to discuss the prospects of commercializing his discovery. Launching Sirtris At the time, Sinclair had been thinking of commercializing his work for many years. In 1999, he almost joined his mentor, Guarente, in launching Elixir Pharmaceuticals, a longevity-oriented biotech company. Several years later, as Sinclair finalized the 2003 Nature paper, he began exploring opportunities to form a company of his own. Sinclair described his initial meeting with Westphal, ââ¬Å"He came in and refused to sign a nondisclosure agreement. So, I told him I wouldnââ¬â¢t talk to him. And he said, ââ¬ËDavid, if I walk out of this office, Iââ¬â¢m not coming back. So I suggest you tell me as much as you can. ââ¬â¢Ã¢â¬ I wound up telling him more than I normally would have. It soon became apparent that heââ¬â¢s one of the smartest people Iââ¬â¢d ever met. But it took me months to realize that heââ¬â¢s also a nice guy. â⬠6 After their initial meeting, Westphal expressed an interest in starting a company with Sinclair, but could not do so until he found someone to replace him as CEO of Acceleron, one of the companies he had launched while at Polaris. Meanwhile, Sinclair continued discussions with other investors. Westphal re-entered the picture six months later, expressing a readiness to invest and pull the venture together. Sinclair and Harvard (the owner of several pieces of intellectual property that would be licensed by Sirtris) decided to move forward with Westphal as the founding CEO. After an agonizing decision process, Westphal chose to join Sirtris as its full-time CEO. Unlike his other start-ups, his plan this time was to remain with the company, which meant that he would be leaving behind the venture capital life and a high six-figure salary. Westphal explained his decision: Many people thought it was too risky to leave a successful VC career. I was taking a $500,000 paycut and my wife and I had just purchased an expensive house in Brookline close to Fenway Park. At the time, David had no data that showed resveratrol activated sirtuins in mammals or could affect mammalian glucose levels or insulin, although we hoped all that would prove true. My VC friends were telling me that I was not being rational. In some ways they were right, but I was excited about Sirtris in a way I had not yet been at my other companies. Scientific Advisory Board Westphal set out to attract a world-class Scientific Advisory Board (see Exhibit 2 for details on the SAB). Virtually all early-stage biomedical companies create boards of scientific advisors. Among 6 David Stipp, ââ¬Å"Drink wine and Live Longer,â⬠Fortune, February 12, 2007. 5 808-112 Sirtris Pharmaceuticals: Living Large, Longer other roles, SAB members advise the company on matters related to scientific and experimental strategies; they sometimes assist in securing access to intellectual property produced by SAB members; and they serve as portals that keep the company abreast of developments in the broader scientific community. Sirtrisââ¬â¢s goal was to collect the brightest scientists in the field of sirtuin research, including those who would generate IP for Sirtris and be the ââ¬Å"eyes and earsâ⬠of the company. Sinclair explained the formation of the Sirtris SAB: ââ¬Å"Christoph said, ââ¬ËGive me a list of the top 10 people in your field. ââ¬â¢ Within a week or two, we were having conference calls with all of these people. In one case, an academic was going to start a rival company, and Christoph flew out to St. Louis and convinced him to join us instead. One observer described the Sirtris SAB and board of directors in the following terms (see Exhibit 3 for Sirtris Board of Directors): Since combining forces with Sinclair, Westphal has organized what is arguably the most pedigree-rich scientific advisory board in biotech, including MITââ¬â¢s Sharp; Robert Langer, one of medicineââ¬â¢s most prolific inventors, also of MIT; Harvard gene-cloning pioneer Thomas Maniatis; and Thomas Sa lzmann, formerly executive vice president of Merckââ¬â¢s research arm. The group now numbers 27, among them many of the worldââ¬â¢s leading experts on sirtuins. Edward Weston EssayPartnering with a large pharmaceutical company would require out-licensing these new compounds without knowing their full value. If Sirtris waited for new NCE data to arrive, it might be able to arrange a more lucrative deal than what might have been doable in early 2007. Of course, if the NCE data came in and it did not produce the results Sirtris was expecting, the pharma deal terms would be substantially worse, assuming that the pharmaceutical companies remained interested at that point. In-Licensing or Expanding the Scientific Base From the very beginning of the company, Sirtris executives had had an internal debate over how much of the companyââ¬â¢s resources to focus on SIRT1 versus alternative sirtuin targets. The biotechnology industry was littered with companies and drug development projects that had stalled in moving from mouse studies and toxicity screens to human trials. Several board members were advocating that the firm diversify its product development platform. There were two main alternatives. One was to investigate the six other human sirtuins. The other was to in-license from another biotechnology firm a compound that had a better known mechanism of operation. The study of sirtuins was still in its infancy, so investigating the clinical possibilities of other sirtuins would require a great deal of basic research, financing and time. (See Exhibit 11 for Sirtris financial data, 2004-2006. ) Even so, the clinical role of the other human sirtuins offered tantalizing commercial options. SIRT3, for instance, was found in mitochondria and was considered a potential drug target, but little was currently known about its functional role. Developing a research platform based on SIRT3 might complement the companyââ¬â¢s own drug development efforts in other mitochondrial disorders, including diabetes and MELAS. Several members of the SAB and the board of directors considered the in-licensing option to be an appealing alternative, although others disagreed. It would balance their investment in SIRT1, which was absorbing 90% of the firmââ¬â¢s RD expenditures. Dr. Dipp explained that, after investigating more than one hundred potential compounds to in-license, Sirtris had found a few anti-diabetic compounds that had better characterized effects than sirtuin-activating compounds. It would be what we call ââ¬Å"me-tooâ⬠drugs. We know how they work, and if we could get them on the market they would get at least a small percentage of market share. Itââ¬â¢s something to have in your back pocket. â⬠When the firm launched in 2004, Sinclair and Westphal debated whether to in-license a compound and decided aga inst doing so. ââ¬Å"I was the only person at the company,â⬠said Sinclair, ââ¬Å"who thought that SIRT1 activation was the right bet to make. I told Christoph, ââ¬Ëdont stop it until you know its wrong. ââ¬â¢ If Im wrong, find out sooner than later, and then in-license something. Westphal offered another view, ââ¬Å"For the first eight months of this company, I was sitting there like a venture guy thinking that resveratrol will not be a great drug. Its a great story, but well have to bring in other stuff to build the company around. â⬠Even though new experimental data seemed to confirm that resveratrol activated SIRT1, and that SIRT1 activation could be clinically important, Sinclair, Westphal, Bohlin and Dipp continued to debate whether to focus the firmââ¬â¢s time, money, and other resources on that one target or divert more 11 808-112 Sirtris Pharmaceuticals: Living Large, Longer of the firmââ¬â¢s resources to additional targets, including non-sirtuins. They still did not have evidence that SIRT1 had the effects in humans that Sinclair believed they would one day see. Conclusion After discussing these three issues for several hours, Sinclair and Westphal decided to summarize their views on the decisions they needed to make. At a general level, they remained convinced that sirtuin-activating drugs, if they could be successfully developed, would have a revolutionary impact on human disease. However, they recognized that Sirtris was still many years from completing development of these drugs, much less manufacturing and selling them. To reach that distant point would require successfully navigating technical and regulatory hurdles that had stymied the majority of other biotechnology companies at similar points in their history. According to a pharmaceutical industry association report, only one in five compounds entering clinical trials gained FDA approval. 11 And, only 30% of approved drugs recovered the average development cost of a new medicine. 2 Given all of the unknowns about what could happen Sinclair and Westphal described several options for addressing the risks they faced: One approach would be to fully ââ¬Å"hedge their bets:â⬠Sirtris could try to complete a pharmaceutical deal, in-license a compound with better known effects, and consider a nutraceuticals business around SRT501. Another approach would be to ââ¬Å"swing for the fencesâ⬠(or, in a frequently used metaphor in the industry, ââ¬Å"one shot at goldâ⬠). This would continue the firmââ¬â¢s focus on a sirtuin-activating drug development platform. If successful, Sirtris could become, as one pharmaceutical executive suggested, ââ¬Å"the Google of biotech. â⬠However, an IPO would be less likely in the interim, since markets often prefer that biotech firms have a validating deal with a large pharmaceutical company. A third approach would be a ââ¬Å"middle of the roadâ⬠path that incorporated some hedging, such as pursuing an in-licensing deal, but also accepted some risk, e. g. , deferring a potential pharmaceutical deal. Alternatively, Sirtris could try to complete a pharmaceutical deal now, but forego in-licensing and the nutraceuticals project. ******** The company seemed to have arrived at a critical juncture in its development. What approach should Sinclair and Westphal take? And why? 11 PhRMA Pharmaceutical Profile Industry Report, 2007. http://www. phrma. org/files/Profile%202007. pdf, Accessed February 28, 2008. 12 PhRMA Pharmaceutical Profile Industry Report, 2007. http://www. phrma. org/files/Profile%202007 . pdf, Accessed February 28, 2008. 12 Sirtris Pharmaceuticals: Living Large, Longer 808-112 Exhibit 1 1884: 1934 1986 Anti-Aging Science Timeline William Jones MD reports that a fasting spider lives unusually long, 204 days. Longevity in a fasting spider, Science 3: 4, Jan. 4, 1884] Clive McCay and Mary Crowell of Cornell University report delayed aging in rats on limited calorie diets. Roy Walford and Richard Weindruch show limited-calorie diet produces ââ¬Å"youthfulâ⬠old mice. Leonard Guarente of MIT mimics calorie restrictionââ¬â¢s prolonged lifespan effects in yeast cells. David Sinclair of Harvard extends life of yeast cells with resveratrol. Marc Tatar of Brown University and David Sinclair of Harvard report resveratrol extends life of roundworms. Italian researchers are first to report resveratrol prolongs the lifespan of a vertebral animal (cold-water fish). David Sinclair and colleagues demonstrate resveratrol extends life of warm-blood mammal (mice) and ov ercomes deleterious effects of a high-fat diet. JAMA. 2006 Apr 5;295(13):1539-48. Lagouge, M. et al. , Resveratrol improves mitochondrial function and protects against metabolic disease by activating SIRT1 and PGC-1alpha. Cell. 2006 Dec 15;127(6):1109-22. Civitarese, A. E. et al. , Calorie Restriction Increases Muscle Mitochondrial Biogenesis in Healthy Humans. PLoS Med. 2007 Mar 6;4(3). Adapted from http://www. longevinex. com/article. asp? story=Time%20Of%20Research%20Involving%20Calorie %20Restriction%20and%20Longevity, accessed February 25, 2008; and Sirtris documents. 2000: 2003 2004 2006: 2006 2006 2006 2007 Source: 13 808-112 Sirtris Pharmaceuticals: Living Large, Longer Exhibit 2 Sirtris Scientific Advisory Board BioPharma Expertise Tom Salzmann, Co-Chair SAB Former EVP Merck Julian Adams President and CSO, Infinity Peter Hutt Former FDA General Counsel Sirtuin Expertise Biochemistry John Denu, Wisconsin Anthony Sauve, Cornell Vern Schramm, AECOM David Sinclair, Co-Chair SAB, HMS Eric Verdin, UCSF Mouse Genetics, Phenotypes Fred Alt, HMS, NAS, HHMI Johan Auwerx, ICB Structural Biology Cynthia Wolberger, JHU, HHMI Links to Disease Ron Kahn, Joslin, NAS Jeff Milbrandt, Washington University Jerrold Olefsky, UCSD Pere Pulgserver, HMS Eric Ravussin, Pennington Institute Li-Huei Tsai, MIT, HHMI Bob Langer MIT, NAS, NAE, IOM, Co-Founder Momenta, AIR Tom Maniatis Harvard, NAS, Co-Founder GI, Acceleron Phil Sharp Co-Founder Biogen and Alnylam, NAS, Nobel Prize Ted Sybertz SVP Genzyme, Schering (Zetia) Eric Gordon Former head of Medicinal Chemistry at BristolMyers, Founder of Vicuron Pharmaceuticals Chris Walsh Harvard, NAS, IOM, Genzyme, Vicuron Source: Company. HHMI = Howard Hughes Medical Institute ICB = Mouse Clinical Institute in Strasburg, France NAS = National Academy of Sciences NAE = National Academy of Engineers AECOM = Albert Einstein College of Medicine 4 Sirtris Pharmaceuticals: Living Large, Longer 808-112 Exhibit 3 Sirtris Board of Directors (as of February 2007) Name Richard Aldrich (F) John Clarke Alan Crane John Freund Stephen Hoffman, Ph. D. , M. D. Wilf Jaeger Stephen Kraus Richard Pops (F) Paul Schimmel, Ph. D. (F) David Sinclair, Ph. D. (F) Christoph Westphal, M. D. , Ph. D. (F) Source: Company. Background Founder, RA Capital. Managing General Partner, Car dinal Partners Momenta Managing Director, Skyline Ventures Managing Director, TVM Capital Three Arch Partners Bessemer Venture Partners Chairman, Alkermes Professor, The Scripps Research Institute Associate Professor, Harvard Medical School CEO and Vice Chair, Sirtris Pharmaceuticals, Inc. F = Founder 15 808-112 Sirtris Pharmaceuticals: Living Large, Longer Exhibit 4 Sirtris Investors and Investment Rounds Round Date Investors Investment Pre-$ Valuation $2. 8 M (A) Aug. 2004 Polaris Venture Partners, Cardinal Partners, Skyline Ventures and TVM $5 M A1 Oct. 2004 Polaris Venture Partners, Cardinal Partners, Skyline Ventures, TVM and The Wellcome Trust $13M $10. 9M B Mar 2005 Three Arch Partners, Cargill Ventures, Novartis Bioventures Fund, Polaris Venture Partners, TVM, Cardinal Partners, Skyline Ventures, and The Wellcome Trust $27 M $32. 5M C Apr 2006 Bessemer Venture Partners, Genzyme Ventures, QVT Fund LP, Alexandria Real Estate Equities, Inc. Polaris Venture Partners, TVM Capital, Cardinal Partners, Skyline Ventures, Three Arch Partners, The Wellcome Trust, Novartis Bioventures Fund, Cargill Ventures, Cycad Group, Hunt Ventures, and Red Abbey $22 M ($22 million in Series C-equity placement, plus $15 million in venture debt financing from Hercules Technology Growth Capital) 95. 4M C1 Feb. 2007 John Henry Trust, Peter Lynch and several investors from previous rounds $35. 9 million $184M Source: Company. 16 Sirtris Pharmaceuticals: Living Large, Longer 808-112 Exhibit 5 Pre-IPO Financing of Comparable Biotechnology Companies Company Anesiva (IPO 2004) Round/Date 2Q2001 Investors InterWest Partners, Alta Partners, J. P. Morgan Partners Investment $13 mi llion 2Q/2002 Bear Stearns Health Innoventures, Alta Partners, HBM BioVentures, J. P. Morgan Partners, InterWest Partners, MIC Capital, China Development Industrial Bank (CDIB Ventures) Bristol Myers Squibb $50 million 4Q/2003 45 million Cytokinetics (IPO 2004) 2Q/1998 Mayfield, Sevin Rosen Funds, Individual Investors $5. 3 million 3Q/1999 International BM Biomedicine Holdings, Vulcan Capital, Mayfield, Sevin Rosen Funds, NMT New Medical Technologies, Duke University, Individual Investors Credit Suisse, Alta Partners, Lombard Odier Darier Hentsch, Mayfield, Sevin Rosen Funds, Vulcan Capital, NMT New Medical Technologies, Duke University, Individual Investors GlaxoSmithKline $20 million 4Q/2000 $50 million 2Q/2001 $14 million Momenta 2Q/2002 Cardinal Partners, Polaris Venture Partners $4. 4 million (IPO 2004) 2Q2003 1Q2004 Atlas Venture, MVM Limited, Polaris Venture Partners, Cardinal Partners Mithra Group, Polaris Venture Partners, Atlas Venture, MVM Limited, Cardinal Partners $19 million $20 million Source: Growthink Research. 17 808-112 Sirtris Pharmaceuticals: Living Large, Longer Exhibit 6 Diabetes Market Data Incidenceà ofà diabetesà inà theà U. S. Millions 15. 4 14. 7 13. 6 2002 2004 2006 Worldwideà marketà forà diabetes/metabolicà drugsà byà classà ($à millions) 2005 2010p Insulins Glitazones DPP? IVà Inhibitors Anti? Obesity GLP? 1à Analogs Sulfonylureas Thyroidà Drugs Otherà Oralà Agents $0 $714 $75 $2,875 $2,118 $2,039 $2,099 $1,573 $659 $493 $1,718 $2,026 $5,214 7,831 $16,033 $9,393 â⬠¢ â⬠¢ 90% of the total diabetic population has Type 2 Diabetes Total direct and indirect costs associated with diabetes were over $100 billion in 2002 Source: Company. 18 Sirtris Pharmaceuticals: Living Large, Longer 808-112 Exhibit 7 Proof of Principle for SIRT1 Ac tivators Pre-clinical Therapeutic Nature 2006 Nov 16:444(7117):337-42. Cell. 2006 Dec. 15; 127(6):1109-22. Unpublished PLoS Medicine. 2007 Mar 6:4(3). JAMA. 2006 Apr 5;295(13) 1539-48. Cell. 2006 Dec 15;127(6):1109-22. Human Physiological Human Genetic Source: Company. Exhibit 8 Effects of High Doses of Resveratrol in Mice Two mice fed the same high-calorie diet in a Sirtris-sponsored study: The svelte one on the left received high doses of resveratrol. Source: Company. 19 808-112 Sirtris Pharmaceuticals: Living Large, Longer Exhibit 9 Potential Sirtris Pharma Deal Terms â⬠¢ Five year term. â⬠¢ â⬠¢ â⬠¢ â⬠¢ 19. 9% OR 51% equity stake at a 50% premium to most recent share price. a $20 million upfront for an exclusive option to join Sirtris in developing and marketing compounds from its SIRT1 Activator Program. 5 years of guaranteed R support totaling $100 million. Payments to step up over time. $10 million in year one. A combination of royalties, possibly manufacturing profits, and co-promotion fees that equate to approximately a 50/50 split of profits in the U. S. This is a significant point for Sirtris since the SIRT 1 activator program is a core program, and the one that represents 90% plus of the firmââ¬â¢s value. The pharmaceutical company will lead marketing and country specific development ex-U. S. , Sirtris to receive substantial, double digit royalties on ex-U. S. sales. Roughly $200 million in milestones concurrent with risk reducing progress. Roughly 15% upon successful completion of safety/PK of a SIRT 1 activator NCE in humans; Roughly 25% based on observation of glucose effects in phase 1b of NCE in man; Roughly 30% upon successful completion of a phase 2a efficacy study for an NCE in man; and roughly 30% upon completion of phase 2b studies. â⬠¢ â⬠¢ a: Two different equity stakes were under discussionââ¬â19. 9% or 51% of Sirtrisââ¬â¢s equity. All other terms would remain the same in both scenarios. Source: Company. 20 808-112 -21- Exhibit 10 Comparison Agreements between Comparable Biotechnology Start-ups and Large Pharmaceutical Companies Company Anesiva is a late-stage biopharmaceutical company that seeks to be the leader in the development and commercialization of novel therapeutic treatments for pain. The Company has four drug candidates in clinical development for multiple potential indications. IPO in 2004 (formerly called Corgentechââ¬âthis was the name when it went public). Cytokinetics is a biopharmaceutical company dedicated to the discovery, development and commercialization of novel classes of smallmolecule therapeutics, particularly in the field of cytoskeletal pharmacology. IPO in April 2004 Deal Partner Bristol-Myers Squibb Company Agreement Jointly develop and commercialize Corgentechs E2F Decoy (edifoligide sodium), a first-of-its-kind E2F Decoy treatment currently in Phase III development for the prevention of vein graft failure following coronary artery bypass graft (CABG) and peripheral artery (i. e. , leg) bypass graft surgery. Terms Bristol-Myers Squibb will make an initial payment to Corgentech of $45 million comprising cash and an equity investment in Corgentech, with the potential for an additional $205 million in clinical and regulatory milestone payments. BristolMyers Squibb and Corgentech will share development costs in the U. S. and Europe based on a pre-agreed percentage allocation. GSK has committed funding of approximately $50 million over the minimum 5-year research term, including a $14 million upfront cash payment and a $14 million purchase of Cytokinetics preferred stock. In addition, GSK could make milestone payments to Cytokinetics ranging from $30-50 million per target for products directed to each of over 10 mitotic kinesins that will be the subject of collaborative activities. Sandoz has committed $600,000 in an upfront cash payment and has the right to purchase $5-10 million in Momenta equity. RD payments estimated to be $12 million and up to $50 million in contingent payments to accompany development milestones. GlaxoSmithKline A broad strategic collaboration to discover, develop and commercialize novel smallmolecule therapeutics targeting mitotic kinesins for applications in the treatment of cancer and other diseases. Momenta Pharmaceuticals was founded based on proprietary technology developed at MIT that enables high throughput, detailed characterization and engineering of sugars. IPO in June 2004 Sandoz/Novartis A strategic alliance covering joint product development and commercialization in the area of complex pharmaceutical products. The collaboration will apply Momentaââ¬â¢s novel technological capabilities related to complex sugars and the leadership of Sandoz in the generic pharmaceuticals industry to pursue the joint goal of commercializing products. Under the terms of the agreement, Sandoz and Momenta will jointly manage product development and commercialization. Source: Recombinant Capital. NOTE: All deals inked when biotech was still private. 808-112 Sirtris Pharmaceuticals: Living Large, Longer Exhibit 11 Sirtris Financial data 2004-2006 (in thousands, except share and per share amounts) Period from March 28, 2004 (date of inception) through December 31, 2004 Period from March 25, 2004 (date of inception) through December 31, 2006 Year Ended December 31, 2005 2006 Statement of operations data: Revenue Operating expenses: Research and development General and administrative Total operating expenses Loss from perations Interest income Interest expense Net loss Net loss per shareââ¬âbasic and diluted Weighted average number of common shares used in net loss per shareââ¬â basic and diluted Pro forma net loss per shareââ¬âbasic and diluted Shares used in computing pro forma net loss per shareââ¬âbasic and diluted Source: Company. $ ââ¬â $ 68 $ ââ¬â 14,242 4,340 18,582 $ 68 22,494 8,904 31,398 (31,330) 3,635 (878 $(28,573) 1,190 699 1,889 (1,889) 45 à ¢â¬â $(1,844) $ (0. 93) 7,062 3,865 10,927 (10,859) 1,143 ââ¬â $(9,716) $ (3. 16) 18,582) 2,447 (878 $(17,013) $ (3. 52) 1,995,468 3,087,716 4,854,646 $ (0. 20) 85,603,228 22 Sirtris Pharmaceuticals: Living Large, Longer 808-112 Appendix Fortune and Wall Street Journal Covers Source: David Stipp, ââ¬Å"Drink wine and Live Longer: The exclusive story of the biotech startup searching for anti-aging miracle drugs,â⬠Fortune, February 12, 2007. 23 808-112 Sirtris Pharmaceuticals: Living Large, Longer Source: David Stipp, ââ¬Å"Researchers seek key to antiaging in calorie cutback,â⬠Wall Street Journal, October 30, 2006. 24
Sunday, March 22, 2020
Art Objects Created During the Western Zhou Dynasty
Advertising We will write a custom essay sample on Art Objects Created During the Western Zhou Dynasty specifically for you for only $16.05 $11/page Learn More The bronze vessels, including the You, as they are on display together, represent simultaneously art objects, objects of ritual significance, and a medium of social exchange. Created during the Western Zhou dynasty (1046 ââ¬â 771 BCE), they were used for funerary and other ceremonies involving wine and possibly food. As such, they reveal something about the craft and artistic sensibilities of their makers, but they also may show relationships between individuals, families, and the living and the dead. In their display in the Metropolitan, they share with other objects of religious value on exhibit there an ambiguous position. This is because the museum itself functions as a surrogate temple to the aesthetic and intellectual deities of modern life (Duncan 1995, 478). The assemblage of funerary vessels, container, and altar table are arranged in what appears to modern western eyes as a tea or coffee set, either set out for a reception, or offered for sale. All the pieces are together, none are in use, and everything is placed to show at optimum advantage. It seems, however, that this may not have been the way these objects would have been seen by the Bronze Age folk who crafted, commissioned, traded, presented, and buried them. The archeological evidence is still murky regarding the specific uses of all these items although it is known that they figured prominently in funerary, commemorative, diplomatic, and kingly ceremonial activities (Yan 2011). These bronzes are the product of a casting method quite different from that of other Bronze Age peoples. They are cast in pieces, and then assembled. This allows for more elaborate and detailed decoration on the interior of the mold (Metropolitan Museum of Art 2011). In addition, since these are very heavy items, easily reaching 50 pounds, this technique sounds like it might have made the casting process easier on the arms of the craftsperson. The piece under specific discussion here is the You, or wine container. It apparently functioned as a individual serving piece for wine.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More The wine would have been heated up, perhaps on the small ritual altar table. There is room underneath for a brazier or dish of hot coals and it looks somewhat like more modern Asian bed warmers. Wine, when heated up, gives off fumes that alter consciousness. It is tempting to speculate that there was some mental connection between the evanescent fumes of the wine, and the persistent but non-corporeal aspects of the human spirit. The use of wine in all sorts of ceremonial activities was not new, and had been present in the previous Shang dynasty. The Zhou, however, apparently tried to reduce the amount of drun kenness by changing the shape and size (Travel China Guide 2011)(and presumably therefore, the capacity) of the containers. The wine container has a decorated heavy strap handle, which terminates in a mask-like face of some sort of creature. This mask is typical of such bronze pieces, and such masks were termed taotie. The exact significance of such figures is not fully understood (Metropolitan Museum of Art 2011). However, it is tempting to draw a comparison with the presence of totemic animals throughout native American spiritual beliefs and practices. The totemic animal represents the characteristics of the person or family, e.g., cleverness, bravery, persistence, etc. This one has some of the look of a fox or other member of the family canidae, although it is highly stylized to the point that it is not recognizable to modern eyes. It also has some resemblance to certain modern dragon faces. The eyebrows are raised, and prominent, as are the eyes. The mouth is open and the ears a re up and alert. The possible animals shown in taotie masks might include tiger, dragon, deer, sheep, ox, bird, human beings, phoenix, or cicada (GG Art 2011). There are repeating designs all around the lowest register, and the top one. These may have been stamped into the interior of the mold before casting, representing an advance in mass-production (Metropolitan Museum of Art 2011). It is possible these designs had symbolic significance, perhaps as invocations or messages to the dead (GG Art 2011), or were actually characters in early Chinese pictographs, Certainly, some similar pieces can be ââ¬Ëreadââ¬â¢ this way, revealing how these pieces were presented, or captured, or left as legacies from one person to another (Yan 2011).Advertising We will write a custom essay sample on Art Objects Created During the Western Zhou Dynasty specifically for you for only $16.05 $11/page Learn More However, whether the repeated symbols around the middle of t he piece constitute symbolic images or writing, the ability to reproduce them accurately and clearly over and over again would have offered obvious advantages. The symbols, repeated precisely and in volume, might well have seemed more ritually or magically effective to those who cast these pieces and those who used them. Both this piece and the larger wine vessel have protruding ââ¬Ëhornsââ¬â¢ which are very reminiscent of the shape of more modern pagodas. This shape, as used in house and temple design, has been popularly believed to duplicate the shape of mountains. The protrusions also look as though they could help in lifting these objects to move them around. They also add to the conspicuous complexity of the overall design, which was doubtless a marker of status and prestige for whoever commissioned this piece, presented it, or received it. As noted earlier, the museum display may not reflect at all what their use would have been like in real life. They are known to have been buried with prominent individuals, and presented as gifts and to seal treaties. They were also used in banquets to honor the dead, termed sacrifices (Rawson 1967). Where did these take place? Did they occur in the ancestral hall? How many people would have been involved? Did they involve a seated meal together? None of such applications would necessarily have involved the arrangement shown in the glass case. The altar table, for example, is of a size to allow it to be carried to a gravesite in order to carry out commemorative or appeasement rituals to the ancestors and the recently deceased[1]. On the other hand, these items were passed from one family member to another (Yan 2011) , and presumably, before they were interred with the deceased, they were on display, but how, and in what setting? The piece termed You is for individual service, although it seems not significantly different in mass from the largest piece in the display. All these pieces must have been examples of co nspicuous consumption, given the immense amount of fuel and raw material that needed to create these objects. In the Metropolitan Museum, the You and its companions are presented as a ritual assemblage imprisoned in a glass case inside a building that thousands come to with greater regularity than their church, synagogue. There is a great deal of layering of meaning in this. The original meaning of the vessels as funeral furniture is long lost.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the beauty of the artisanship allows viewers to appreciate them as sculpture rather than as either utilitarian (which they are) or ritual (which they also are). The museum functions as a frame (Duncan 1995, 476) that permits viewers to place their own meaning on these fascinating examples of ancient Asian craft, art, and spiritual observance. Works Cited Duncan, Carol. ââ¬Å"The Art Museum as Ritual.â⬠In Civilizing Ritual, by Carol Duncan, 473-485. London: Routledge, 1995. GG Art. ââ¬Å"Copper.â⬠GG Art. 2011. Web. Metropolitan Museum of Art. ââ¬Å"East Asia.â⬠Metmuseum.org. 2011. Web. Rawson, Jessica. ââ¬Å"Ancient Chinese Ritual Bronzes: The evidence from tombs and hoards of the Shang (c. 1500-1050 BC) and WesternZhou (c. 1050-771 BC) periods.â⬠Antiquities. August 1967. Web. Travel China Guide. ââ¬Å"Western Zhou Dynasty.â⬠Travel China Guide. 2011. Web. Yan, Sun. ââ¬Å"Inscribed Bronzes in Early Western Zhou Tombs: Funerary Gifts, Giftin g and Social Network.â⬠University of Chicago. 2011. Web. Footnotes The weight of all these items, however, suggests that some help was needed to haul them around. Since human sacrifice was apparently a feature of funeral practices, perhaps the unlucky individual who was left in the grave with the deceased could help to carry the items. This essay on Art Objects Created During the Western Zhou Dynasty was written and submitted by user Elaine Hahn to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Thursday, March 5, 2020
Case Study, Warren Soft Drinks Ltd.
Case Study, Warren Soft Drinks Ltd. IntroductionThe company of the case study, Warren Soft Drinks Ltd., is operating in the soft drinks industry, making carbonated drinks, mineral waters and still concentrates. Although it is the management's intention to use strong branding as part of their marketing, it is unlikely that they will be able to measure against the mega-brands of Coca-Cola and Pepsi in the carbonated drinks market. Competition is fierce there, not only between these two brands but also between a wide range of cost-led brands, especially private ones.From the case study, it becomes evident that WSD Ltd. has certain troubles as far as its sales management methods are concerned. This includes their sales reps recruitment and initial training, their method of payment and reward for their job, the geographic division of the country and the company's future strategy.Recruitment TrainingTaking first things first, I believe that recruitment is very vital to an organisation's well-being.Stamp vending machines in the London Heathrow Airp...Surely, it is sensible that not everyone can be a good salesman. He has to be able to persuade people into buying staff and that depends on how good he is at bringing forth the good sides of the product while making the bad sides (especially cost) seems less vital. Charisma, fast-talking, truthfulness are some of the key qualities that are needed to persuade someone into trusting you. New recruits should be screened for these qualities before they are trained, so that no money is wasted on lazy people or people who are more likely to be uncommitted to the company and leave it for a rival. It should be company policy to hire the most committed of applicants. It is also crucial for a salesman to be able to work on his own, to have a working knowledge of arithmetic and mathematical skills, to be...
Tuesday, February 18, 2020
ECONOMIC institution and policy(British economy) Essay - 1
ECONOMIC institution and policy(British economy) - Essay Example Globally, the manufacturing sector of UK is the sixth largest in the one and is one of the largest exporters of heavy industrial products1. The table underneath hints towards the growth of UK manufacturing and service sectors, between 1970 and 1994 compared to other nations. The base year being considered in this case is 1970 and the growth rate is found to be rather low over the years in relation to those for other nations. The progress of the sector is found to be quite low in contrast to the domestic service sector2. The present paper addresses the progress of the manufacturing sector over the years between 1970 and 2010 through illustrating its economic and social contribution to the economy of UK. It makes use of secondary quantitative data to draw a comparison over time and analyses on the basis of the same. Economic Contribution of UKââ¬â¢s Manufacturing Sector The following figures help in evaluation of the degree to which the manufacturing sector of UK has evolved over th e years since 1970 till 2010. ... Between 1970 and 2008, the percentage of contribution of industry behind national production has receded fast. The downfall had been the highest towards the end of 1970s as could be noted from the large difference in the statistic between 1970 and 1975 continuing to that in 1980. The diminishing contribution however, is not much reflected if gross fixed capital formation as percentage of GDP is considered. As the corresponding graph shows, the rate of capital formation had remained more or less stable over the years. Since capital formation is held identically equal to investment in capital, it could be implied that UK manufacturing sector did not contribute proportionally to the amount being invested in it. In other words, manufacturing sector suffered from a diminished productivity over time. Inward investment in UK manufacturing sector of UK is found to be fluctuating over time, as it falls down to a lower value from 1986 to 1991 and then improved to a positive value from 1991 to 1996 and to a further higher value in 2001. However, the downfall had been stark between 2001 and 2006 when growth rate of inward investment had been approximately equal to 60 percent. This only implies the erratic behaviour of the manufacturing sector of UK which over the years has lost its previous glory on account of a number of unavoidable reasons. Growth in industrial production too had been quite low over the years. To be precise, as the diagram below shows, UK manufacturing sector did not come across a consistent period of positive growth since 1970. Post 1970, the sector saw an entire decade of negative industrial growth. However, it gained momentum as growth rate surged up from 1980 to 1985 by 5.14 percentage points. But the following period of 15 years saw modest growth
Monday, February 3, 2020
Mandatory Vs. Voluntary Vaccincations Essay Example | Topics and Well Written Essays - 750 words
Mandatory Vs. Voluntary Vaccincations - Essay Example It is therefore important for those concerned to understand the pros and cons of both sides of the issue. There are always a number of factors to consider in both cases and these factors must be presented in the most authoritative and methodical manner for their decision making benefit. Perisic and Bauch (2009) have advocated the point of view of certain theorists when it comes to voluntary vaccination. It is their belief that ââ¬Å"it should be difficult or impossible to eradicate a vaccine-preventable disease under voluntary vaccination: Herd immunity implies that the individual incentive to vaccinate disappears at high coverage levels. ââ¬Å" Therefore they believe that mandatory vaccinations will not have any positive effect on the health of the individual child. Their theory, is based on historical accounts of the declining effectiveness of vaccines such as the MMR vaccine and whole-cell pertussis vaccine. Although there is some accuracy to their belief, Perisic and Bauch (200 9) based their reports on studies that were conducted in a controlled environment for children such as small communities where their exposure to air borne illness and the like can be controlled and prevented. However, there are also certain theorists who believe the opposite is also true. Meaning that on a large scale setting, leaving a child unprotected / non-vaccinated puts himself and the children around him at risk of infection and creates a network and sleeper carriers in the process. Once of the theorists who believe the opposite of Persic and Bauch is Sullivan (2010) who has tried to get healthcare workers across the country vaccinated against the most common viruses in order to protect the people around them and the people they care for. It is the belief of Sullivan (2010) that this lack of mandatory vaccination has led to the creation of adult viruses carriers and allowing the mutation of viruses along the way which can easily infect both the young and old due to the exposu re that the health care workers have on the job. Proponents of voluntary vaccinations claim that it is useless to get vaccinated because the government and our scientists continue to churn out imperfect vaccines this is according to Wu and Wang (2011). Considering that there have been instances wherein and individual's immune systems fails to absorb and fight off the controlled virus via vaccination, those who support mandatory vaccination believe that it is better to be vaccinated most of the time. They base their argument on what they consider to be a fact. That the government would have put a stop to the vaccination development sector eons ago. The debate on whether to allow mandatory of voluntary vaccinations reminds me of the same debate raging on within the HIV community. Even though the public realizes how easily the HIV virus can be transmitted from the mother to the child in the womb, HIV positive women still refuse mandatory HIV testing during pregnancy (Armstrong, 2008). The mandatory versus voluntary HIV testing procedure during pregnancy is still a hotly debated issue in our modern times. On the vaccination front, the major supporters of the voluntary vaccination issue, namely the concerned parents, add that their beliefs pertaining to
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